Samuel Lloyd "Sam" Lacia Milby, is a former reality TV contestant, actor, commercial model, and recording artist, of dual American and Filipino citizenship. For eight years now, Sam Milby is Philippines’ Rockoustic Heartthrob and Prince of Romance. Sold-out records albums, top-rating TV shows, blockbuster movies and big product endorsement deals, Sam remains to be the most bankable singer-actor in his generation. A member of ABS-CBN's elite circle of homegrown talents, Star Magic. His hobbies include motocross, hockey, figure skating, tennis, golf, playing guitar, and singing.