Lauris Reiniks is a Latvian pop music singer, songwriter, television host, and actor. Lauris has graduated from Jelgava Music college, studied and the University of Latvia and honed his acting "skills" in Los Angeles, California. He has released eight solo albums and singles in 11 languages. As a composer and recording artist Lauris Reiniks has received more than 20 National Latvian awards and has gained limited international recognition especially in the Baltic States. The number of views of his music videos on YouTube has unofficially made him a "King of YouTube" in Latvia.