Hollie Steel is a schoolgirl and performer from Accrington, England. In 2009 at the age of ten she was one of ten finalists on the third series of the ITV reality show Britain's Got Talent. Her first audition drew mostly positive comments from all of the show's judges. In her second appearance during the semi-finals Steel forgot the words of her song. She received a second chance, completing the song without a problem. Steel advanced to the finals and finished in sixth place. She then toured the United Kingdom, making live performances with the series' other finalists in the summer of 2009. In September 2009, Steel and family started a record label, 'BB5 Records' and she began recording her debut album, Hollie, which was released in May 2010. The album was distributed in Hong Kong and UK. Steel released a second album in late 2011, and in early 2012 a third album. She released her sixth single on 3 December 2012, Fly, which was recorded in Italy with Romina Arena.