Christy Turlington Burns is an American model best known for representing Calvin Klein from 1987 to 2007. She has worked on dozens of modeling contracts with companies including Maybelline Cosmetics and Versace. Turlington starred in her fashion documentary Catwalk and Isaac Mizrahi's Unzipped. She was added on as the fourth model investor, after Elle Macpherson, Naomi Campbell and Claudia Schiffer of the now defunct Fashion Cafes. Christy Turlington is credited for introducing the navel piercing into popular culture by showing her navel piercing at a fashion show in London in 1993. In 2010, Turlington founded "Every Mother Counts", a campaign to end preventable deaths caused by pregnancy and childbirth around the world. Every Mother Counts informs, engages, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide.EMC was founded after the completion of Christy's documentary, No Woman, No Cry, a film about maternal mortality in Tanzania, Bangladesh, Guatemala, and the United States.